If you are aiming at becoming a successful real estate agent, you should be an expert in your niche. Being a jack of all trades isn’t an effective strategy in a crowded industry like real estate. Having expertise in a specific area gives people a reason to want to work with you over other agents because you will have more knowledge and expertise in that field. Here are some tips on how you can be an expert in the real estate niche.
Go for the client category matched to your passions and your skillset.
First and foremost, pick a niche you are truly passionate about; one with properties and people you enjoy. Do you love the atmosphere of a specific neighborhood? Are you passionate about a unique type of lifestyle? What part of your job do you enjoy the most? Your passion for your career will rub off on your clients and only make you more successful. Another important factor to consider is your skillset. What are you really good at? Do you have education/training in a specific field? Are you a natural salesperson? This is a sure way to increase your credibility and success in your chosen niche.
Explore the underserved population.
When choosing a niche, consider the underserved population in your area. No matter where you are, there are members of the community that are not given sufficient attention by your fellow agents. You’ll never know the number of new clients you will gain from exploring this population. Study the buying population in your target market to determine who is buying and what type of properties they are buying. Look for emerging trends or population shifts.
Go out. Be involved and meet new people.
It’s not always gathering information online about your market that works. You also need to mingle with your target market up close and personal. Building your network entails walking down the street and exploring the community. Be in touch with the businesses located in your area. Find out which local activities your target demographics are joining and find your way to be affiliated in their organization. Attend their events and take the opportunity to hand out your business card or discuss your business when you have the chance.
Concentrate on a particular geographic point.
If there’s someone looking for a property to purchase or has one to sell, you want their mind to immediately go to you. Focussing your marketing efforts on a particular geographic area is a very effective strategy when it comes to target marketing. Both print and digital marketing can be used to increase your brand presence so that people start to identify you and your brand with the neighborhood.
- Earn a professional designation in a specific niche
Once you have chosen your niche, make it official by becoming certified. This is a way to prove your worth and credibility as the expert in your niche. Becoming certified in a specific designation will enhance your knowledge, improve your skill set, increase your marketability and ultimately your profit.
Check out this interview with Andrew Furry from RE/MAX Escarpment, AKA “The guy with the hat”! As a Realtor for many years, Andrew has experienced the rollercoaster that is the Real Estate Market. A key piece of advice he has for all of those in the industry is to “find a way to position yourself in the market that is unique to you. Focus on doing one or two things really well.” Listen as he shares with us how he has used this to shape his career and success in such a competitive industry.